【委托招聘】Manager Web Analytics, Tmall&JD+阿迪达斯+上海

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公司：阿迪达斯
坐标：上海
薪资：面议

Purpose & Overall Relevance For The Organization

• To diagnose TMALL/JD platform performance and drive actionable insights for business team across all areas including user paths optimization, PDP enhancement, traffic funnels, market insights, etc.

Key Responsibilities
eb Tool Set Up & Analytics

• Have experience of using TMALL/JD tools like SYCM, JD compass, etc and be familiar with platform rules and marketing/operation mechanism

• Willing to learn & build up analysis framework using TMALL/JD data to drive insights with business team

• Work closely with IT/vendor to improve data usage efficiency and automation thru tools set up

Management

• Need proactively manage TMALL/JD BI team to build network & collaboration

• Need IT solution to drive data integration

• Closely work with marketing/UX team to drive actions thru data

Processes

• Define efficient data collection process to enhance platform data usage

Internal
ey Relationships:

• eCommerce Merchandising, Marketing & Analytics, UX & Site optimization

• Brand Marketing Team

• China IT team

• Business Intelligence

External

• TMALL/JD Data Team

• IT Vendor

Knowledge, Skills And Abilities

• Knowledge on TMALL/JD Tools like SYCM, JD Compass

• Be proactive to drive things and passion for data driven work

• Big data (modeling) capability using SPSS, SQL, python, etc

• Team player, demonstrating interests in training, coaching and motivating subordinates

• Business acumen, especially for e-commerce

• Communication skills, relationship management and empathy

Professional Background / Experience
equisite Education and Experience / Minimum Qualifications:

• Functional: Minimum 5 years of experience in ecom/digital/business intelligence function for brand company/TP/Agency, etc, e

• Industry: Ideally in apparel/fashion/shoes or internet

• Others: a plus if have project on driving data integration (data manage platform) between TMALL/JD tools and internal system with IT

Education

• University degree in business with Information Management/Statics/Computing, etc

IT Skills

• TMALL & JD Analytics Tool: Advanced

• Access/Excel: Advanced

• PowerPoint: Good

• SQL/SPSS/Python: Good

• Tableau: Plus

Language Skills

• Native-level Mandarin and fluent English required

• Good Presentation Skills to transfer data fact to story in English
   

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